Released on = May 5, 2007, 3:42 am

Press Release Author = Grace Daigle

Industry = Consumer Services

Press Release Summary = Attempting to find a good directory which presents
e-commerce sites on the web is typically an almost impossible task. John Doe,
webmaster of consumertopten.com comments on this issue

Press Release Body = May 07, 2007 – The world of e-commerce has seen a great
downside lately through the introduction of directory sites. These usually perform a
rather poor service, by concentrating on best paying Google ads and do not have any
value in themselves, as they lack any content or any rating system. These
“Made for Adsense” sites have gradually eroded confidence in the
directory type of site and have also sparked a great deal of controversy regarding
Google’s policy.

A new wave of directory websites have emerged though inspired by the success of such
enterprises as DMOZ. This type of directory has a human touch on it and all the
entries in it are hand picked by the staff to be fully relevant.

John Doe, webmaster of consumertopten.com comments: “Indeed DMOZ was our
inspiration, but we decided to take things and develop them, by creating a more
interactive experience. Our website shows the companies as rated by our users and
there are also plenty of reviews to further increase the usability of the
website”.

Despite this sort of efforts, directories are still frowned upon by the vast
majority of web surfers. The same John Doe explains: “Our biggest challenge is
to make that potential user click even on a single category, afterwards the sheer
quality of the links, the ratings and the reviews provided will do the marketing for
us. We see very often that users merely attempting to find relevant information get
hooked on our system and become very active members. These members are our best
marketing tool, as they actively promote our site.”

The idea of presenting e-commerce websites, attach a rating and then a review is
anything but new. The market as a whole though sees a rather unpopulated niche in
this sector. As the e-commerce booms the need for such websites can only increase.
“Relying on only two or three directory websites can be misleading at
times”, the same John Doe comments, “It is pretty much similar to the
news world, the more newspapers you read, the better. News however rarely affect
buying habits, consumer reviews do. We feel that we provide a valuable service to
the community”.

About consumertopten.com :
Consumertopten.com is a directory type of website which allows its users to rate the
entries and add reviews to the various e-commerce sites presented. The wealth of
information has already transformed this website into a top player in its field.



Web Site = http://www.consumertopten.com/

Contact Details = Grace Daigle
Marketing Co-ordinator
United States
Web URL: http://www.consumertopten.com/

Email: editor@consumertopten.com
Webmail access http://www.consumertopten.com/webmail

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